Hi there! I’m Dominique—a freelance copywriter
specializing in content marketing
for the SaaS (software as a service)
and E-commerce industry.
Simply put, I'm here to help you show up as your best self no matter what hat you're wearing—marketer, creative, entrepreneur, parent, sibling, friend…you get the idea. But enough about me. Let's address the gaps in your content marketing that might be getting in the way of that.
“Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.” Click here to learn more.
Are you attracting the right customers to your online store?
✔️ You've got your SaaS product/app or e-commerce store all set up and ready to go, but…
✖️ You're not getting the right customers in the door.
✖️ Your website copy and other marketing materials aren't resonating with your ideal audience, you’re not getting as much engagement as you’d like, and getting even fewer leads.
The problem isn't your product - it's how you're communicating its value. Your messaging needs to speak directly to the pain points and desires of your target customers. They need to feel understood and see how your offering can transform their lives or businesses.
Simple right? Sure. But it ain’t easy—and as a busy entrepreneur, you may not always have the bandwidth to get it right.
Impactful, conversion-focused copy takes time, skill, and a deep understanding of your market. That's where a trained, professional copywriter can step in and make all the difference.
Ernesto Fernandes — Project Manager | Productivity & Digital Workflows Consultant
Dominique consistently delivered clear, engaging, and brand-aligned content.
I had the pleasure of working with Dominique for almost a year, and she expertly handled copywriting tasks for one of my clients. I was quite happy with her copywriting work on email newsletters, Shopify product listings, and product packaging descriptions. Dominique consistently delivered clear, engaging, and brand-aligned content. She was always very open to feedback and ideas, and her kindness made her a joy to work with. I highly recommend her for any copywriting needs!
Have you done all you could to stand out
in the most competitive market to date?
As you know, SaaS and e-commerce markets are more crowded than ever before. With all the new “gadgets and gizmos” (aka your competitors) launching every other week, becoming increasingly difficult to stand out and gain the recognition your brand deserves—especially in today’s market where the general public is way more skeptical than they used to be, and the sales cycle is even slower.
So how do we cut through the noise and capture your audience’s attention for the biggest ROI? Differentiating yourself in such a saturated space requires a strategic, multi-faceted approach to branding and marketing.
I get it though. There are so many moving pieces to consider and it can feel overwhelming to tackle it all on your own, especially when you're already stretched thin running the day-to-day operations of your business.
Enter: a reliable, efficient copywriter who’s dedicated to supporting hard-working entrepreneurs like you. With the right support, you can regain control of your schedule and start enjoying the freedom and flexibility that made you start your own business in the first place.
Photo by: Vongue Art Photography
Claudene Neysmith — Entrepreneur
Dominique is reliable, diligent, efficient, talented, creative and an all-around pleasure to work with.
She was patient with me while fleshing out some ideas to promote my event on my social media page. I actually will be using her again and I encourage you to engage with her for your business needs. You will be satisfied above and beyond.
Services and Rates
Website Copy
With your website often being the first impression potential customers have of your SaaS or e-commerce brand, let’s give the visitors what they came to see then, shall we? I’ll create the messaging that positions your offering as their one-and-only solution. Warning: may cause repeat customers and the entrepreneurial urge to book more flights.
Starting project rate:
standard 4-page website copy package (home, services, about, contact) = US$1500
single web landing page/product feature page (to make a sale on a lower-ticket offer/product or get someone to opt into your email list) =US$600
Email Campaigns
Email marketing remains one of the most powerful and lucrative tools you can use in your marketing, especially if you’re a SaaS or e-commerce company of any kind. Whether you’re launching a new product, announcing a sale, or just wanna stay top-of-mind, I’ll do the “wordsmithing” for any updates you want to share with your subscribers. Want to build stronger customer relationships and drive meaningful results for your business straight from the inbox? Start here.
Starting project rate:
US$75 per newsletter
US$125 per promo email
Blogs
Want to bring even more traffic to your website? I handle the full SEO blogging process—from keyword research and planning to writing content that not only ranks but is “bookmark-this-tab” worthy. Let’s make sure your SaaS or e-commerce brand is the one customers find when they search for the related solutions that matter most to them.
Starting project rate:
US$150 per blog around 1000-2000 words
US$300 per blog 2500+ words
Ad Copy
Promoting a new product, sale, or special webinar series? Looking to re-target your digital products to a new audience? I’ll drum up the words for your ad campaigns that invite a fresh batch of new faces to your brand without the outdated “used-car-salesman” pickup lines.
Starting project rate:
US$40 per ad copy
Content Strategy
I’ll help you develop a custom content calendar that leads with value and positions you as the “Einstein” in your zone of genius—whether that’s in tech, marketing, e-commerce, entrepreneurship (or any other area of expertise that I may not be familiar with but because I’m online more than I should be, I can figure it out). We’ll dig deep on relevant topics that address your audience's most common pain points, as well as the best formats and distribution channels that’ll have the greatest impact on attracting your ideal leads.
Starting project rate:
US$500 per month (20% off for yearly rate)
Design and Backend Management
Need more than just words? Finding a digital marketing specialist who can also write great copy is still pretty rare… and finding a copywriter who knows the backend of your email platform or website? A little rarer. I bridge that gap by bringing both skills to the table so you don’t have to juggle multiple hands to get the job done. From copy to design and handling all the techy details in your ESPs, CRMs, ‘ABCs and XYZ's’, I’ll help you streamline the entire process from “idea” to “published.” You’ll have everything you need in one place and in one peace.
Starting project rate:
US$375 per project/campaign
Need all the copy? Copy! You can also book a monthly retainer package at 10% off*.
*Payment must be made in full at the beginning of the month.
Want to know a little more about me?
My journey started with a yearning for entrepreneurship, bringing creative ideas to life, and using my love of writing for the greater good. That eventually grew into a desire to work with SaaS and e-commerce brands that empower businesses and consumers alike to reach their full potential—and with the right training and mentorship, that dream was finally realized a few years ago.
For me, great copy isn’t just about listing a bunch of fancy product features. It’s about telling your brand’s unique story. When businesses embrace what makes them different (their values, mission, or journey), they’re able to attract the right people who align with what they stand for. This is what makes you stand out in even the busiest markets.
With a background in marketing and hands-on experience as an entrepreneur, I’ve had a front-row seat to the challenges and rewards of building something of my own that I know could truly make a difference beyond the surface of a “shiny” object. I use this mindset to create content that isn’t just about selling a product but about connecting with real people and making a meaningful impact.
When I'm not writing, I’m learning! Whether it’s keeping an eye out for the latest trends in B2B marketing, tech and e-commerce, discovering new eateries and art shows in my hometown of Toronto, ON, Canada, or starting fresh in a foreign city, I’m not one to shy away from new experiences because they inspire me to produce my best work. If you’re interested in learning more about me, how I work and how I can help bring your experience to life, I’d love to chat.
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![screenshot of published 'seo services for photographers' blog post]()
BLOG: SEO Services for Photographers
This is a recently published, ghostwritten blog post that I wrote on behalf of a client, with SEO best practices incorporated. Even though “seo services for photographers” is a ‘commercial intent’ keyword, she wanted to give this a try for her own blog, after seeing a competitor’s blog ranking high for this same keyword. The blog is currently ranking on the first page of Google as of Dec. 2024.
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![screenshot of young chefs at a cooking workshop]()
EMAIL: B2B SaaS Newsletter Campaign
This is a spec newsletter I wrote in celebration of OpenTable's partnership with another organization. In light of the organization's expansion to NYC from its West Coast home base, they and OpenTable had hosted 3 upcoming fundraising events in NYC. The main purpose was to make NYC restaurant owners aware and to get their staff members to purchase event tickets.
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![3D image of the Linkedin icon]()
SOCIAL MEDIA: Ghostwritten Linkedin Post for Marketer/Entrepreneur
This is an altered version of a LinkedIn post I ghostwrote for a marketing professional. I use a slightly formal tone here with a dash of my personal writing style sprinkled in. Confidential information has been removed.
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![screenshot of first fold of "ABM for SaaS" blog]()
BLOG: ABM for SaaS Companies
A spec article about the benefits of Account Based Marketing for a SaaS company. I use a few on-page SEO tactics (ie. keyword research and formatting) to encourage higher rankings in search results.
Target audience: marketers in the B2B SaaS industry seeking an alternative approach to lead generation for long-term growth.
Lauren Taylor — Web Designer and SEO Strategist
Dominique is great to work with!
She always completes blogs on time and is happy to make edits as needed. I’m grateful for her support!
Next Steps
Free Consultation
We'll discuss your goals and challenges on a quick 15-minute call over Zoom or Google Meets.
Proposal
I’ll put together a custom content package based on what we discussed on the call. Then, I’ll email it over to you along with a contract + invoice for a 50% deposit (this secures your spot in my calendar).
Signed, Sealed, and Delivered
Once the contract is signed and the 50% deposit is paid, you can chill for a bit (or re-focus your attention elsewhere) while I get to work on the deliverables.
Final payment, Revisions, and Reflections
The remaining 50% is due upon delivery of the first copy/design draft. After that, we’ll make the necessary revisions (within reason) until you’re happy with the final product. If all goes well, we can discuss future work or monthly retainer agreements. Translation: you can use your newfound free time to run your business or take a well-deserved vacay! 🎉
Contact
Need a copywriter ASAP for an upcoming SaaS/eCommerce product launch but don’t have time for a call? No sweat. Just fill in the required fields in the form below and I’ll respond within one (1) business day. I look forward to meeting you. :)